Start Your Own Online Business Set For 4 Figures Before 2010
Have you started out to achieve something this year, but failed to
accomplish it?
… Did you wish you made a certain amount of money online?
… Or start an online business and make a steady income?
… Or release 3 – 4 products by the end of the year?
… Or carried out one of your ambitious projects online?
Can you honestly say to yourself you’ve done whatever it takes to
achieve them?
Read more on Start Your Own Online Business…
Filed under Internet Marketing by on Nov 24th, 2009. Comment. 
Whether you’re a complete e-business newbie or you’re trying to improve sales and profitability after a year or so, you may be mistaking a good-seeming metric for something else. Namely, the traffic metric. Marketers new and old continue to be hung up on the traffic metric: if there are 100 consumers visiting my site daily that’s good enough. While 100 new consumers visiting is good, if only one or two of these are converting sales, it’s not so good.
by Kristina Knight
Which is why marketers need to stop focusing on traffic numbers and start focusing on conversions. Relative newcomer to the online marketing realm is Runa, a platform which helps etailers take traffic from ‘visits’ to ‘conversions’.
“The problem [etailers] are seeing is that the traffic is good but the traffic isn’t converting,” said Heather Dawson, Chief Customer Officer with Runa. “The actual conversion rate is very low so there is a tremendous need to help etailers convert the traffic coming to the site. We look at the conversion funnel. When you’re looking at conversions, you have to focus on product selection, customer experience and price. Price is an important level in the buying process; if you use price – whether it is through online couponing, free shipping or rewards – there are a number of different options.”
Read more on The difference between quality traffic and conversions – Ecommerce – BizReport…
Filed under Internet Marketing by on Nov 23rd, 2009. Comment.
Web search leader Google Inc said it is buying Silicon Valley display advertising technology startup Teracent, which expands its competition with display leader Yahoo Inc.
SAN FRANCISCO (Reuters) – Web search leader Google Inc said it is buying Silicon Valley display advertising technology startup Teracent, which expands its competition with display leader Yahoo Inc.
Online advertising is divided into search — usually text ads related to content on a Website — and display, such as banner ads that are often used as branding tools by corporations.
Filed under Search Engine News by on Nov 23rd, 2009. Comment.
The Web Marketing Association judges will select the best email advertising campaign of 2009 in 86 industries as part of their 8th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at www.IACAward.org before the deadline of January 29, 2010.
“Email marketing is the workhorse of online marketing for many companies trying to maintain an ongoing relationship with customers and prospects,” said William Rice, president of the Web Marketing Association. “The creative used in an email marketing campaign has gone from text only to highly personalized ads targeting highly segmented lists. Each email advertisement and campaign will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating email advertising. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects their outstanding work”.
Read more on Best Email Advertising Campaign to Be Named by Web Marketing Association…
Filed under Web Advertising by on Nov 23rd, 2009. Comment.
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Filed under Internet Marketing by on Nov 22nd, 2009. Comment.
NEW YORK (AdAge.com) — Bing has a long way to go to catch Google, but six months after the site’s launch, the numbers show it’s heading in the right direction. The question is: Will its gains last once the ubiquitous, $100 million TV and web advertising stops?
Microsoft’s search share was up to 9.9%, a record high, in October, according to ComScore. However, Google’s market share has also never been higher, at 65.4% in the U.S. that month. And both stole from Yahoo, whose share slid to 18%, from 20% last year. Yahoo’s slide means it and Microsoft combined still have less than 30% share, a figure that doesn’t bode well as they plan to merge their search businesses — with Bing powering Yahoo search — over the next two years.
Read more on Microsoft’s Bing Gets ‘Stickier,’ Grabs More Local Ad Dollars…
Filed under Web Advertising by on Nov 22nd, 2009. Comment.
Internet marketing can certainly owe its increasing popularity to home-based marketers. This is one of the most renowned benefits of marketing online. Nowadays, people are looking for ways to earn money without leaving the comforts of their own home; and what better way to do that than to venture in online marketing. There are a lot of facets of online marketing that is wonderfully catered for the home-based marketer. And this immobile advantage carries further benefits to anyone planning to venture in the online world.
Flexibility
Since internet marketing provides home-based opportunities, you have the option to either rent an office space or turn a spare one in your house. But why should you rent a space when surely you have a space one in your home that can serve as your main office? Home-based offices don’t have to take up so much space. They can be as small as a closet or as big as a regular bedroom. This type of flexibility is truly a great advantage for home-based marketers.
Cost-effective
Read more on Advantages of Internet Marketing for Home-based Marketers…
Filed under Internet Marketing by on Nov 22nd, 2009. Comment.
Microsoft’s Bing search service will pull more information and tools from other Web sites as the company tries to distinguish itself as part of its challenge to market leader Google.
Traditionally, search engines from Google and others respond to users’ queries by offering links to other sites that Web surfers can go to for information.
Microsoft, whose search engine ranks third behind Google and Yahoo, has made changes aimed at answering people’s questions withoutsending them to an outside page. Microsoft will show on the results page more information on travel options, events and attractions in destination cities, in-depth weather reports, product details and even hospital reviews.
The software maker also improved the preview window that pops up when a user rolls the mouse over a link. Instead of just a text description, a smaller, thumbnail image of the Web site appears.
Filed under Search Engine News by on Nov 22nd, 2009. Comment.
Advertising on Craigslist is worthwhile for just about any business offering products or services. Whether these products are offered through ecommerce websites or physical stores, the business owners can see financial gains through advertising on Craigslist. Firstly unlike other advertising opportunities there is very little risk involved in posting on Craigslist. With the exception of job postings and housing postings in specific markets, advertising is free on Craigslist. Users are asked to agree to the terms of service of the community and are expected to follow specific guidelines when posting advertisements but there are no financial obligations to those placing advertisements on Craigslist. This means those who post advertisements do not have to be concerned with whether or not the advertisement they place will meet their expectations in terms of sales generated.
Reaching Potential Customers on Craigslist
Another reason why posting advertisements for products or services on Craigslist is so worthwhile is the likelihood of reaching a large audience of potential customers. A review of the Craigslist fact sheet reveals pertinent information regarding the amount of traffic the website receives. According to this information Craigslist receives approximately four billion page views each month with ten million people using Craigslist each month. From these statistics it is clear that advertisements placed on Craiglist are likely to receive at least some attention from potential clients.
With so many visitors using Craigslist each month the advertising possibilities are limitless, however, there are no guarantee any of these visitors will be interested in your products or services. Like any marketing campaign, your advertisements on Craigslist must be intriguing, informative and in a location where you will reach your target audience.
Finding Your Target Audience on Craigslist
We’ve already discussed the number of visitors using Craigslist each month but the 
key to taking advantage of these numbers is to target your advertising in a way aimed at reaching your target audience as opposed to a wide audience of individuals who have no specific interest in your products or services. It is much more worthwhile to reach a small audience of those with a keen interest in your products or services than to reach a much larger audience of those who are not interested. Those who have an interest in your products or services are your target audience.
The key to reaching your target audience on Craigslist is placing your advertisement in the most appropriate locations. Craigslist has a specific section for businesses to advertise their services. This section is broken down into a number of categories. Those who are in the business of computer repair would be wise to place their advertisement in the computer section as opposed to the automotive section because individuals looking for computer help will naturally migrate to the computer section. It may sometimes be appropriate to place an advertisement in more than one section. This is acceptable as long as it does not cross the line to spamming the section.
If there is not a specific section for the products or services offered by your business there are a couple of options. Business owners can place an advertisement in the section for small business advertisements where it might be found by those doing a search in this section. Alternately the business owner can contact Craigslist to suggest the addition of a new category. They might be willing to oblige if they believe this category warrants an addition.
The Difference between Advertising and Spamming
Advertising on Craigslist is one thing but spamming is quite another. Placing an advertisement in an appropriate section of Craigslist is acceptable; however, placing the same advertisement in nearly every section of Craigslist websites for a number of different geographical regions is considered spam. Spam is ineffective for a number of reasons. First of all potential customers who see a particular advertisement in a number of different locations are likely to recognize the spamming techniques and be less inclined to patronize this business. Also, if Craigslist detects the practice of spamming they may delete all of the postings and could potentially ban advertisements from the individual in the future.
Filed under Web Advertising by on Oct 29th, 2008. Comment.
Helping Your Business Grow Through Blogs
Blogging is one of the most popular things to do in the internet. It can serve as an emotional outlet for some people by writing about their feelings, it can serve as a website that can let people tell their original short fiction or non fiction stories, and it can also serve as a website for advertising. Indeed, blogging brings fame. In fact, there has been quite a few people who blogged and became famous because of it.
As a business owner, you will definitely want to use blogging as your tool for marketing. In fact, you will see that a lot of businesses today are now using blogs as an advertising tool that can definitely help in raking in the profits and attracting more people to buy from their business.
Whatever products you are selling, you will be able to find innovative ways to write about it in blogs. Whether you are a car salesman, an insurance salesman, or an affiliate marketer, you will be able to bring out the best of your products through blogs.
Basically, the key in marketing in blog websites is to pre sell the product you are trying to sell. You need to let people buy it before they actually buy the product. By doing so, you will be able to achieve success and make your business famous.
So, how can you pre sell your products through blogs?
Simple…
All you need to do is make a great blog about the product that is informative, easy to read, and entertaining. Also, the technique used by most successful marketers in writing blogs is that they never aggressively sell the product telling the customer that they should buy this and that.
A successful blog should get your potential customers to think like they need to buy the product because they want it and not because you told them to.
So, how can you do this?
As mentioned before, never aggressively sell the product in the blogs. Instead, try telling a story about the product as if you are the customer. First, tell them a little bit something about the product, then tell them what it did for you and what benefits you got, and lastly, you have to tell them that you are definitely and genuinely crazy about the product that you always buy it.
If you believe in your product, then this should not be a problem for you.
When writing blogs, you have to convince and make your readers believe just as you would believe in the product you are selling. Don’t just describe the product but tell them what it is like using the product.
This is how you make readers believe.
You have to be one of them. You should never be a seller but you should be a regular person just like them who loves to use the product and is recommending it for everyone to use.
This is how a blog for your business should be like. And, the best part about this is that you don’t really need to work hard in marketing your product. After writing the blogs and someone came across your blog website and read your blog, and if they like what they read, they will not only purchase the product you are selling but will advertise for you for free. Always remember that recommendations by fellow customers are the best type of advertising that you can get. It’s better than TV ads as well as advertising in billboards.
Just remember to update your blogs once every week. This way, people will be able to have something more to read and really gather a lot of loyal readers and customers.
As you can see, blogging brings fame. This is guaranteed to work and as a business owner, you can be sure that blogging will definitely make your business much more famous as well as yourself.
Filed under Internet Marketing by on Oct 27th, 2008. Comment.
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