http://www.blogadnet.com Blog Advertising, Internet Marketing and SEO Links, Resources, News and Opportunities Thu, 28 Sep 2006 04:45:17 +0000 http://backend.userland.com/rss092 en A successful website is now a major goal for nearly every business. A well-designed, easy-to-read, popular online presence is key to establishing online branding. One of the best ways of achieving a high-profile online presence is promotion. This is a lot easier than most people think. Having your site mentioned on ... http://www.blogadnet.com/2006/09/28/getting-your-website-on-the-map/ At SES Jose, a few people asked for a way to authenticate Googlebot, so I talked to some folks on the crawl team and got an official way from them to verify Googlebot. Since it was official, I said “What the heck, why not throw it up on the official ... http://www.blogadnet.com/2006/09/28/how-to-verify-googlebot/ September-ish is Google’s birthday! Nathan Weinberg notices that the birthday cupcake only has five candles, but it’s because they are the Roman numerals VIII to mean eight. You may be asking yourself: “Is Google’s birthday Sept. 7th or Sept. 27th?”. Check out my blog post from 2005 and you’ll see that ... http://www.blogadnet.com/2006/09/27/happy-eighth-birthday-google/ Many marketers make the case to use the intelligence learned in SEO to put into a PPC campaign. Such a strategy could be revising content on landing pages, changing title tags and description tags, long tail keywords, etc. Implementing these changes could have an effect on Quality Score, CTR, Avg ... http://www.blogadnet.com/2006/07/14/using-ppc-data-for-seo/ SEOMoz Page Strength Tool : Replacing Google PageRank? SEOMoz has put together a new tool which Rand & Co. feel can “replace the often inaccurate and infrequently updated Google PageRank score in the toolbar.” SEOMoz has consolidated various metrics used to judge site value, visibility and SEO strength into one easy ... http://www.blogadnet.com/2006/07/14/seomoz-page-strength-tool-replacing-google-pagerank/ Yahoo Search Index and Google PageRank Updates The past 24 hours have been quite busy as far as search engine updates are concerned, with Google updating PageRank and Yahoo making some changes to its search engine index. Yesterday evening webmasters began picking up some changes in Google PageRank with the little green bar ... http://www.blogadnet.com/2006/07/14/yahoo-search-index-google-pagerank-updates/ A while back Thomas aka Twistermc, whipped up a handy tool for creating RSS subscription buttons to place on blogs. This makes it easy for the reader to subscribe to the blog using their favoriate RSS reader or aggregator. (See the buttons down the left side of this blog) This ... http://www.blogadnet.com/2006/07/14/rss-buttons-for-your-blog/ We all heard about Rocketboom selling its first ad spot on eBay, but do they have flat ad rates? They do, and the show's producer Andrew Baron talks about advertising prospects of the show that was recently rocked by the departure of its star host (dated June 12, ... http://www.blogadnet.com/2006/07/14/rocketbooms-advertising-rates/ I’ve been amazed at my recent poll that shows that 46% of my readers that voted said that they never buy text links.  Now keep in mind, my blog is about 80% dedicated to "link building" topics….and yea, I do buy some under the radar quality links…so it really suprised ... http://www.blogadnet.com/2006/07/14/how-46-of-seo%e2%80%99s-get-away-with-not-buying-text-links/ Recently I fielded an emailed question from a reader as to which is better home for a blog: as part of the company web site (www.company.com/blog/) or as a separate domain (www.companyblog.com)? I get this question often and see it mentioned in the forums as well. There are many factors that influence ... http://www.blogadnet.com/2006/07/14/blog-address-directory-or-domain/