Blog Ad Net http://www.blogadnet.com Blog Advertising, Internet Marketing and SEO Links, Resources, News and Opportunities Thu, 28 Sep 2006 04:45:17 +0000 http://wordpress.org/?v=2.0.3 en Getting your Website On the Map http://www.blogadnet.com/2006/09/28/getting-your-website-on-the-map/ http://www.blogadnet.com/2006/09/28/getting-your-website-on-the-map/#comments Thu, 28 Sep 2006 04:29:00 +0000 admin Internet Marketing A successful website is now a major goal for nearly every business. A well-designed, easy-to-read, popular online presence is key to establishing online branding.

One of the best ways of achieving a high-profile online presence is promotion. This is a lot easier than most people think. Having your site mentioned on one of the social bookmarking sites is mighty powerful, especially if a number of your visitors do this. Here is a list of the most popular Social Bookmarking sites

If you are finding my posts helpful, informative, or even just inspiring, please comment on them. I would really, really appreciate it if you’d also recommend any of my pages to one of the Social Bookmarking sites listed. In fact, if you do, send me the link to consultant [at] marketmou.com, and I’ll send you not one, but three valuable ebooks on starting and running an online business, with lots of essential information for getting your website noticed. Not bad for five minutes work! :)

]]> A successful website is now a major goal for nearly every business. A well-designed, easy-to-read, popular online presence is key to establishing online branding.

One of the best ways of achieving a high-profile online presence is promotion. This is a lot easier than most people think. Having your site mentioned on one of the social bookmarking sites is mighty powerful, especially if a number of your visitors do this. Here is a list of the most popular Social Bookmarking sites

If you are finding my posts helpful, informative, or even just inspiring, please comment on them. I would really, really appreciate it if you’d also recommend any of my pages to one of the Social Bookmarking sites listed. In fact, if you do, send me the link to consultant [at] marketmou.com, and I’ll send you not one, but three valuable ebooks on starting and running an online business, with lots of essential information for getting your website noticed. Not bad for five minutes work! :)

 

Read the Full Article by Marketmou at marketmou.com - the blog that was origially posted on September 27, 2006, 11:26pm

]]> http://www.blogadnet.com/2006/09/28/getting-your-website-on-the-map/feed/ How to verify Googlebot http://www.blogadnet.com/2006/09/28/how-to-verify-googlebot/ http://www.blogadnet.com/2006/09/28/how-to-verify-googlebot/#comments Thu, 28 Sep 2006 04:09:00 +0000 admin Internet Marketing At SES Jose, a few people asked for a way to authenticate Googlebot, so I talked to some folks on the crawl team and got an official way from them to verify Googlebot. Since it was official, I said “What the heck, why not throw it up on the official Google webmaster blog.

And so I did–the post is live here. Enjoy, and hope this is helpful to folks.

]]> At SES Jose, a few people asked for a way to authenticate Googlebot, so I talked to some folks on the crawl team and got an official way from them to verify Googlebot. Since it was official, I said “What the heck, why not throw it up on the official Google webmaster blog.

And so I did–the post is live here. Enjoy, and hope this is helpful to folks.

 

Read the Full Article by Matt Cutts at Matt Cutts: Gadgets, Google, and SEO that was origially posted on September 21, 2006, 6:03pm

]]> http://www.blogadnet.com/2006/09/28/how-to-verify-googlebot/feed/ Happy Eighth Birthday, Google! http://www.blogadnet.com/2006/09/27/happy-eighth-birthday-google/ http://www.blogadnet.com/2006/09/27/happy-eighth-birthday-google/#comments Thu, 28 Sep 2006 03:58:00 +0000 admin Internet Marketing September-ish is Google’s birthday! Nathan Weinberg notices that the birthday cupcake only has five candles, but it’s because they are the Roman numerals VIII to mean eight.

You may be asking yourself: “Is Google’s birthday Sept. 7th or Sept. 27th?”. Check out my blog post from 2005 and you’ll see that (in my opinion) Google’s true birthday is Sept. 7th. I think one year (last year?) there was a lot of stuff going on Sept. 7th, so we didn’t get around to celebrating our birthday until Sept. 27th. So why do it on Sept. 27th again this year? Well, I know I forgot and didn’t even notice when Sept. 7th passed by. I mean, I had to keep my eye on the prize: Talk Like a Pirate Day on Sept. 19th.

]]> September-ish is Google’s birthday! Nathan Weinberg notices that the birthday cupcake only has five candles, but it’s because they are the Roman numerals VIII to mean eight.

You may be asking yourself: “Is Google’s birthday Sept. 7th or Sept. 27th?”. Check out my blog post from 2005 and you’ll see that (in my opinion) Google’s true birthday is Sept. 7th. I think one year (last year?) there was a lot of stuff going on Sept. 7th, so we didn’t get around to celebrating our birthday until Sept. 27th. So why do it on Sept. 27th again this year? Well, I know I forgot and didn’t even notice when Sept. 7th passed by. I mean, I had to keep my eye on the prize: Talk Like a Pirate Day on Sept. 19th.

 

Read the Full Article by Matt Cutts at Matt Cutts: Gadgets, Google, and SEO that was origially posted on September 27, 2006, 11:40am

]]> http://www.blogadnet.com/2006/09/27/happy-eighth-birthday-google/feed/ Using PPC data for SEO http://www.blogadnet.com/2006/07/14/using-ppc-data-for-seo/ http://www.blogadnet.com/2006/07/14/using-ppc-data-for-seo/#comments Fri, 14 Jul 2006 21:06:45 +0000 admin Internet Marketing SEO Marketing http://www.blogadnet.com/2006/07/14/using-ppc-data-for-seo/ Using PPC data for SEOMany marketers make the case to use the intelligence learned in SEO to put into a PPC campaign. Such a strategy could be revising content on landing pages, changing title tags and description tags, long tail keywords, etc. Implementing these changes could have an effect on Quality Score, CTR, Avg CPC, Ranking, etc.

But, I say how about doing it the other way around also? Why not use the performance data from Paid Search for SEO purposes to lower your total CPC cost?

For example, if there is a high traffic keyword, and/or a very expense keyword, why not optimize one of your webpages for that term? That way, you’ll end up saving a lot of money from Paid Search because of your SEO.

Rather than going after the “head terms” first, you might want to give this a try on your Long Tail Keywords. Once your chosen webpage has been optimized for that expensive keyword, sit back, relax (not too long), and watch all that “free” traffic from that once-upon-a-time expensive keyword.

Using PPC data for SEO

Originally from Shimon Sandler by Shimon Sandler

]]> http://www.blogadnet.com/2006/07/14/using-ppc-data-for-seo/feed/ SEOMoz Page Strength Tool : Replacing Google PageRank? http://www.blogadnet.com/2006/07/14/seomoz-page-strength-tool-replacing-google-pagerank/ http://www.blogadnet.com/2006/07/14/seomoz-page-strength-tool-replacing-google-pagerank/#comments Fri, 14 Jul 2006 21:04:52 +0000 admin SEO Marketing http://www.blogadnet.com/2006/07/14/seomoz-page-strength-tool-replacing-google-pagerank/ SEOMoz Page Strength ToolSEOMoz Page Strength Tool : Replacing Google PageRank?

SEOMoz has put together a new tool which Rand & Co. feel can “replace the often inaccurate and infrequently updated Google PageRank score in the toolbar.” SEOMoz has consolidated various metrics used to judge site value, visibility and SEO strength into one easy to use tool which hopefully will have a Firefox extension in the near future.

In an effort to make a better site and search engine importance measurement tool, SEOMoz Page Strength is pulling in linking info from Yahoo, pages indexed in Google, domain age, links from .edu and government sites, Alexa Traffic Rank (which does not seem to be working), Google PageRank, DMOZ and Wikipedia listings, and domain visibility.

I’ve found the rankings of my own sites to be accurate, especially those which have not achieved Google PageRank to date because of their newness and recommend giving SEOMoz Page Strength a spin.

More from SEOMoz:

“SEOmoz’s Page Strength tool is intended to serve as an alternative to Google’s PageRank score in the toolbar, offering insight into how valuable, important and popular a site or page is as compared to others on the web. If a particular page is on a very popular domain, it may be considered more important than if it’s on a domain that doesn’t receive much attention and, likewise, the homepage (or root URL) of a domain will often be considerably more popular/important than an internal page buried deep in the site’s architecture. In many cases, data may not be entirely accurate, as the search engines and other sources that provide information fluctuate.

Data about a URL in the tool is cached for 72 hours (3 days), so requesting the same information about a website in that period will not retrieve updated information. This tool is not designed to provide professional reporting or be used as an authoritative source of research about a site or page. When SEO/M professionals analyze a site, they are likely to use dozens or hundreds of additional pieces of data.”

SEOMoz Page Strength Tool : Replacing Google PageRank?

Originally from Search Engine Journal by Loren Baker, Editor

]]> http://www.blogadnet.com/2006/07/14/seomoz-page-strength-tool-replacing-google-pagerank/feed/ Yahoo Search Index & Google PageRank Updates http://www.blogadnet.com/2006/07/14/yahoo-search-index-google-pagerank-updates/ http://www.blogadnet.com/2006/07/14/yahoo-search-index-google-pagerank-updates/#comments Fri, 14 Jul 2006 21:04:23 +0000 admin Internet Marketing SEO Marketing http://www.blogadnet.com/2006/07/14/yahoo-search-index-google-pagerank-updates/ Yahoo Search IndexYahoo Search Index and Google PageRank Updates

The past 24 hours have been quite busy as far as search engine updates are concerned, with Google updating PageRank and Yahoo making some changes to its search engine index.

Yesterday evening webmasters began picking up some changes in Google PageRank with the little green bar on their Google Toolbars (for those who don’t use all of those nifty datacenter PageRank checking tools on the market).

Looks like, according to some of the threads, PageRank is up for some and down for others.

Back to Yahoo, Rajat Mukherjee has made the first weather report of the summer on the Yahoo Search Blog with the news that Yahoo rolled out an index update last night and is looking for feedback:

As usual, you may see some changes in ranking as well as some shuffling of the pages that are included in the index.

Remember, we recently beefed up our online help and resources, and the best way to provide us with feedback is via the online form.

 

So, how did the changes at Google & Yahoo effect your site?

Yahoo Search Index & Google PageRank Updates

Originally from Search Engine Journal by Loren Baker, Editor

]]> http://www.blogadnet.com/2006/07/14/yahoo-search-index-google-pagerank-updates/feed/ RSS Buttons for Your Blog http://www.blogadnet.com/2006/07/14/rss-buttons-for-your-blog/ http://www.blogadnet.com/2006/07/14/rss-buttons-for-your-blog/#comments Fri, 14 Jul 2006 21:03:41 +0000 admin Internet Marketing http://www.blogadnet.com/2006/07/14/rss-buttons-for-your-blog/ A while back Thomas aka Twistermc, whipped up a handy tool for creating RSS subscription buttons to place on blogs. This makes it easy for the reader to subscribe to the blog using their favoriate RSS reader or aggregator. (See the buttons down the left side of this blog) This particular tool has been very popular and is the source for many, many links to Online Marketing Blog and to the blog marketing tools page over at TopRank.

I was checking out some of these links and noticed that some pretty interesting referrers. There are quite a few prominent SEOs using the RSS Button tool including: Mike Grehan, Rand Fishkin, Jim Boykin, Dan Thies, Kim Krause and several others. I think that’s pretty cool actually.

Thomas will be implementing an upgrade to the tool in the near future that allows you to display subscription options as a drop down rather than displaying all the buttons. This is good news for some blogs as it will make more space for ads or other features like tag clouds, blog roll links, categories and archives.

If you can’t wait, then visit the RSS Feed Button tool page now and create your own subscription buttons with RSS feed embedded automatically. It takes just a few seconds and is very easy to apply to your blog.

Speaking of Thomas and his blog marketing talents, he has launched a new blog called, Blogger Design which you can find at, yes you guessed it, bloggerdesign.com. There he will post blog optimization tips, tools, design tips and usability thoughts related to the world of blogging

RSS Buttons for Your Blog

Originally from Online Marketing Blog by Lee Odden

]]> http://www.blogadnet.com/2006/07/14/rss-buttons-for-your-blog/feed/ Rocketboom’s Advertising Rates http://www.blogadnet.com/2006/07/14/rocketbooms-advertising-rates/ http://www.blogadnet.com/2006/07/14/rocketbooms-advertising-rates/#comments Fri, 14 Jul 2006 21:03:06 +0000 admin Internet Marketing http://www.blogadnet.com/2006/07/14/rocketbooms-advertising-rates/ We all heard about Rocketboom selling its first ad spot on eBay, but do they have flat ad rates? They do, and the show’s producer Andrew Baron talks about advertising prospects of the show that was recently rocked by the departure of its star host (dated June 12, before Amanda’s leave).

Rocketboom’s Advertising Rates

Originally from MIT Advertising Lab: future of advertising and advertising technology by Ilya Vedrashko

]]> http://www.blogadnet.com/2006/07/14/rocketbooms-advertising-rates/feed/ How 46% of SEO’s get away with not buying text links. http://www.blogadnet.com/2006/07/14/how-46-of-seo%e2%80%99s-get-away-with-not-buying-text-links/ http://www.blogadnet.com/2006/07/14/how-46-of-seo%e2%80%99s-get-away-with-not-buying-text-links/#comments Fri, 14 Jul 2006 21:01:56 +0000 admin Internet Marketing SEO Marketing http://www.blogadnet.com/2006/07/14/how-46-of-seo%e2%80%99s-get-away-with-not-buying-text-links/ I’ve been amazed at my recent poll that shows that 46% of my readers that voted said that they never buy text links.  Now keep in mind, my blog is about 80% dedicated to “link building” topics….and yea, I do buy some under the radar quality links…so it really suprised me that almost half of […]

How 46% of SEO’s get away with not buying text links.

Originally from Jim Boykin’s Internet Marketing Blog by Jim

]]> http://www.blogadnet.com/2006/07/14/how-46-of-seo%e2%80%99s-get-away-with-not-buying-text-links/feed/ Blog Address: Directory or Domain? http://www.blogadnet.com/2006/07/14/blog-address-directory-or-domain/ http://www.blogadnet.com/2006/07/14/blog-address-directory-or-domain/#comments Fri, 14 Jul 2006 21:00:28 +0000 admin Internet Marketing SEO Marketing http://www.blogadnet.com/2006/07/14/blog-address-directory-or-domain/ Recently I fielded an emailed question from a reader as to which is better home for a blog: as part of the company web site (www.company.com/blog/) or as a separate domain (www.companyblog.com)?

I get this question often and see it mentioned in the forums as well.

There are many factors that influence whether your blog should be part of your site or it’s own domain name including:

Branding

Hosting platform

Blog application (software or hosted)

Resources for promotion

Resources for content production

Purpose of the blog

Timeframe for expected results

Target audience

For the most part, I recommend that a blog should be a subdirectory of the main company web site. The reason for this includes branding as well as the SEO benefit of having the blog and RSS feed use the main company URL. Having a blog and feed on a web site is one of the most productive things you can do to satisfy search engines’ appetite for fresh, themed content that attracts links.

If your situation allows for less emphasis on company brand and more significant resources and a longer timeline, then a dedicated domain name for your blog makes sense.

When branding is still important, but you want the blog perceived as a separate site, then a subdomain works well: blog.company.com. Search engines will see this url as differently as companyblog.com but you will have the branding benefit of using the same domain name.

The software you use for your blog makes a difference. Our favorite blog software for installation on a server are WordPress and Moveable Type. For hosted blogs like Typepad, there are domain name mapping options that allow you to point your Typepad url (www.typepad.com/myblog/) to a dedicated domain name (www.myblog.com) or subdomain (blog.company.com). That way you can use the adminstration tools hosted at Typepad, but the public side of the blog uses a domain name that you control.

Blogger offers the option of hosting the blog under a blogspot.com URL or it will FTP the blog files to any hosting account that you designate so you can use any of the domain options listed above. Blogger is very easy to use, but lacks functionality found in other applications.

Other hosted blog services allow you to have a subdomain URL such as: search-marketing.blogfuse.com, imarketing.vox.com or mimasm.wordpress.com. The thing to be careful with regarding hosted blog services is that you do not have 100% control over the domain name. If the service goes down, so do all of the blogs. If they decide to charge fees or higher fees, you have few options. The biggest issue is if you decide to move your blog to a dedicated domain name. Most hosted services do not offer any kind of 301 redirect option. Any search engine visibility or RSS feed subscribers will be interrupted until your new URL is found.

I think the best application for hosted blog services is for personal blogs more than for business. However, there are blog software and hosting programs set up specifically for business blogging such as blogs for specific vertical markets like those offered by my PR firm’s client, Blogging Systems.

Blog Address: Directory or Domain?

Originally from Blog Talk - WebProNews

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