Tactics and strategies for creating a compelling, search engine-friendly site using Advanced SEO and a traffic generating network of social media sites. No hype, just facts and details showing ‘how to’ execute from a 15yr. marketing professional.

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Increase your sales and profits with expert tips on SEO, Marketing, Design, Selling Strategies, etc. Turn your e-commerce site into a money-making enterpriseFull of practical tips and tricks to improve profit with osCommerceProfessional advice on choosing the best contributions In Detail If you have an osCommerce-based online business, you need this book. Packed with expert guidance on all aspects of building a better online, this book will make your store stand out from the crowd. All appr

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A visual approach to the power of SEO marketing from a world-renowned Internet marketing expert Search engine optimization (SEO) is an ever-growing and powerful form of online marketing that allows business to grow in a faster, more cost-effective way by increasing traffic and visibility to a Web site. This updated resource remains the only book of its kind to take a visual approach to the essential component of maximizing the effective marketing strategies that SEO provides. Packed wi

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In the Internet, SEO marketing is the way to go if you want your business to be seen and heard. There is such a thing as an SEO marketing specialist who aids clients and website owners in their quest to have bigger sales and more traffic to the site.

The Aim of SEO Marketing

SEO marketing has only one aim and that is to bring traffic to a certain site. Traffic is seen as prospective buyers and clients of the site owner. Therefore, traffic is a much needed “commodity”. Many Internet users visit sites that they have been redirected to or sites that have been presented by search engine results, and they get hooked into these sites. In other words, some users do not specifically seek out that particular site but they might have been led to it by it being in the top ten high ranking sites presented during a search conducted via a search engine.

Now you see how important getting high ranking is during searches. Sites that rank in the top ten are most likely visited by more users than those that are ranked lower. Many users do not bother to look for more sites if they find what they are looking for in the first few sites presented in a search. This is why many sites employ search engine optimization methods to encourage higher ranking and to achieve successful SEO marketing.

The Value of SEO Marketing

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I am not affiliated. I am interested in knowing if there are any other services that offer a comparable service to this in a similar Search Engine Optimization. I believe Google Analytics, Clicky, and Rhinoseo provide nearly all of the same data that Hubspot collects at a cost of , but then HubSpot charges ,000 a year for its services. Is there something I’m missing with this company and why do you think they are charging this much a year for its service, while other companies can provide free technologies? How can any new business see that these costs are well worth it? Has anyone used or know any companies that use their “inbound marketing” services? Can this be affective way of getting traction on a website or would hiring a SEO all-star full time be better recommended for a startup?

Best answer:

Answer by Christopher P
i would definetly hire a seo all-star thats way too expensive.

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Of course I was wrong, because a link wheel is only a tool or a start.  Its like your core.  You need to link to your link wheel.  In the game of SEO its about looking natural.  If all of your links are pointing to your main site, Google will know that its not natural.  However if you had a site that went viral and everyone linked to it cause it spread by word of mouth, then you would have links showing up all over web 2.0 properties.

People hang out and create pages on places like squidoo, and Google likes links that they feel are from people “casting their vote” for a site.  So if you had a viral site you would naturally have links on web 2.0 properties, forums, blogs, etc…  People would also naturally link to other web 2.0 sites and not always link to your site. You have to understand that 90 something percent of people can’t tell the difference between paid ads on Google search results and organic.  So if they can’t even tell the difference in an ad and not, then they don’t really know that they should link to your site even if it was viral.  They would often link to the site that led them to your site instead of your actual site.   Basically the average person just doesn’t get a lot of in depth internet/seo stuff.  Thus we need to emulate this randomness of people.

So we make a link wheel and we create links to the link wheel.  Links from other web 2.0 sites, links from forum sigs, links from blog comments, links from article submission, directory submission, etc….  If you are planning on doing any greayhat/blackhat stuff, then linking that stuff to the link wheel rather then directly can protect your site from harm if google penalizes for the links, but you get the link equity if its not penalized.  Its a win win.  Also if you happen to be able to get a link from a “bad neighborhood” or totally no relevant site you can still pass the juice to your site ultimately, but by filtering it thru your link wheel.  I heard someone describe it as “link laundering”  lol.  Not that I am saying you should go spam your link everywhere, but I have had opportunity on occasion to get a link free that wasn’t really relevant.  Trade and different things.

Point really is just to try and emulate the total randomness of people that have no idea what they are doing when it comes to the web, or people that know just enough to be dangerous.  If you need some good examples sit down with a friend that knows enough to be dangerous, but no more and ask them to help you work on some project.  Research, creating a squidoo page, maybe a website they are intersted in, etc…. Just watch how they surf, what engines they use, what they click, what they think, how they act, how they react to things… I have had the opportunity just from circumstances of my day job to do this a lot.  Its VERY VERY enlightening.  Then just emulate them.  People are random, but thats normal to them.  You could also read about peoples world view.  I have read some good stuff, but the most recent is Seth Godins All Marketers are Liars – Now renamed All Marketers Tell Stories.  Its on itunes and Amazon.

Link to your link wheels. If it seems like a logical link structre, don’t do it.  If it seems like a random un logical link structure, thats the ticket, run with it. Not to say you don’t need a plan, but generally be creative.

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For example, if there is a high traffic keyword, and/or a very expense keyword, why not optimize one of your webpages for that term? That way, you’ll end up saving a lot of money from Paid Search because of your SEO.

Rather than going after the “head terms” first, you might want to give this a try on your Long Tail Keywords. Once your chosen webpage has been optimized for that expensive keyword, sit back, relax (not too long), and watch all that “free” traffic from that once-upon-a-time expensive keyword.

Using PPC data for SEO

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