At first when I started messing with link wheels I thought that you just made the link wheel and that was it, great rankings and move on. I even made a blog with posts I did for 8 months in advance. Well after the 8 months was up I was getting a whopping 4-5 UV per day from Google. Fail.
Of course I was wrong, because a link wheel is only a tool or a start. Its like your core. You need to link to your link wheel. In the game of SEO its about looking natural. If all of your links are pointing to your main site, Google will know that its not natural. However if you had a site that went viral and everyone linked to it cause it spread by word of mouth, then you would have links showing up all over web 2.0 properties. Read more on Why should I link to my link wheel?…
Filed under SEO Marketing by on Jan 11th, 2010. 1 Comment. 
Many marketers make the case to use the intelligence learned in SEO to put into a PPC campaign. Such a strategy could be revising content on landing pages, changing title tags and description tags, long tail keywords, etc. Implementing these changes could have an effect on Quality Score, CTR, Avg CPC, Ranking, etc.
But, I say how about doing it the other way around also? Why not use the performance data from Paid Search for SEO purposes to lower your total CPC cost?
For example, if there is a high traffic keyword, and/or a very expense keyword, why not optimize one of your webpages for that term? That way, you’ll end up saving a lot of money from Paid Search because of your SEO.
Rather than going after the “head terms” first, you might want to give this a try on your Long Tail Keywords. Once your chosen webpage has been optimized for that expensive keyword, sit back, relax (not too long), and watch all that “free” traffic from that once-upon-a-time expensive keyword.
Originally from Shimon Sandler by
Filed under Internet Marketing, SEO Marketing by on Jul 14th, 2006. Comment.
SEOMoz Page Strength Tool : Replacing Google PageRank?
SEOMoz has put together a new tool which Rand & Co. feel can “replace the often inaccurate and infrequently updated Google PageRank score in the toolbar.” SEOMoz has consolidated various metrics used to judge site value, visibility and SEO strength into one easy to use tool which hopefully will have a Firefox extension in the near future.
In an effort to make a better site and search engine importance measurement tool, SEOMoz Page Strength is pulling in linking info from Yahoo, pages indexed in Google, domain age, links from .edu and government sites, Alexa Traffic Rank (which does not seem to be working), Google PageRank, DMOZ and Wikipedia listings, and domain visibility.
I’ve found the rankings of my own sites to be accurate, especially those which have not achieved Google PageRank to date because of their newness and recommend giving SEOMoz Page Strength a spin.
Read more on SEOMoz Page Strength Tool : Replacing Google PageRank?…
Filed under SEO Marketing by on Jul 14th, 2006. Comment.
Yahoo Search Index and Google PageRank Updates
The past 24 hours have been quite busy as far as search engine updates are concerned, with Google updating PageRank and Yahoo making some changes to its search engine index.
Yesterday evening webmasters began picking up some changes in Google PageRank with the little green bar on their Google Toolbars (for those who don’t use all of those nifty datacenter PageRank checking tools on the market).
Looks like, according to some of the threads, PageRank is up for some and down for others.
Filed under Internet Marketing, SEO Marketing by on Jul 14th, 2006. Comment.
I’ve been amazed at my recent poll that shows that 46% of my readers that voted said that they never buy text links. Now keep in mind, my blog is about 80% dedicated to “link building” topics….and yea, I do buy some under the radar quality links…so it really suprised me that almost half of [...]
Filed under Internet Marketing, SEO Marketing by on Jul 14th, 2006. 1 Comment.
Recently I fielded an emailed question from a reader as to which is better home for a blog: as part of the company web site (www.company.com/blog/) or as a separate domain (www.companyblog.com)?
I get this question often and see it mentioned in the forums as well.
There are many factors that influence whether your blog should be part of your site or it’s own domain name including:
Filed under Internet Marketing, SEO Marketing by on Jul 14th, 2006. Comment.
High search engine rankings are important to most bloggers and website owners. To achieve those page one search placements, a combination of interesting and informative content along with many links to your blog are needed.
Let’s talk about links today. To be more specific, let’s discuss the often overlooked links to your blog or website’s internal pages, located in the blog archives. When most bloggers and website owners think of links, they naturally consider links to their home page first. After all, the blog or website home page is the most obvious and visible page to be on the receiving end of an inbound link. Too often, the very important links to internal pages are forgotten, and get lost in the shuffle. Their latent SEO power is let go to waste. A bit of link planning can turn that lost SEO strength into higher search engine rankings.
Read more on Internal Blog Links: SEO Help From Your Blog’s Past…
Filed under Internet Marketing, SEO Marketing by on Jul 14th, 2006. Comment.
Recently I’ve spoke to a few SEO “experts” who all claim that the text link buying days are over and it is no longer feasible to buy quality inbound links to a site you’re trying to promote in the SERP’s. Well, this is a general view of the situation and I’m happy to say they are wrong.
Google are not stupid, they have a lot of money and a lot of talented people working for them, they know about people buying links purely for link popularity and they are trying to do something about it.
Filed under SEO Marketing by on Jul 7th, 2006. Comment.
SEO for Firefox : SEO Extension from SEObook
Aaron Wall, no stranger to SEO oriented tools, has introduced a new SEO extension for Firefox from SEObook which may prove to be one of the most useful lightweight SEO and competitive research tools on the market.
SEObook’s extension, SEO for Firefox, was made public on July 4th and [...]
SEO for Firefox : SEO Extension from SEObook
Originally from Search Engine Journal by
Filed under SEO Marketing by on Jul 5th, 2006. Comment.
PRWeb has announced today the launch of their SEO Wizard toolset to help users create and distribute optimized press releases.
“The SEO Wizard will guide members in structuring their press releases in a way that will give them optimal results within news and search engines. The idea of search engine optimization, or increasing a company’s value in search engines by using specific keywords, has gained popularity in recent years. PRWeb’s SEO Wizard quantifies keyword traffic, so users can focus on the keywords that are popular search terms and valuable to their PR and marketing campaigns.”
This is a tool that PRWeb staff have been using and now is being made available to all PRWeb users. Here are a few screen shots:
Filed under SEO Marketing by on Jul 4th, 2006. Comment.
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