Many marketers make the case to use the intelligence learned in SEO to put into a PPC campaign. Such a strategy could be revising content on landing pages, changing title tags and description tags, long tail keywords, etc. Implementing these changes could have an effect on Quality Score, CTR, Avg CPC, Ranking, etc.

But, I say […]

SEOMoz Page Strength Tool : Replacing Google PageRank?
SEOMoz has put together a new tool which Rand & Co. feel can “replace the often inaccurate and infrequently updated Google PageRank score in the toolbar.” SEOMoz has consolidated various metrics used to judge site value, visibility and SEO strength into one easy to use tool which hopefully […]

Yahoo Search Index and Google PageRank Updates
The past 24 hours have been quite busy as far as search engine updates are concerned, with Google updating PageRank and Yahoo making some changes to its search engine index.
Yesterday evening webmasters began picking up some changes in Google PageRank with the little green bar on their Google Toolbars (for […]

I’ve been amazed at my recent poll that shows that 46% of my readers that voted said that they never buy text links.  Now keep in mind, my blog is about 80% dedicated to “link building” topics….and yea, I do buy some under the radar quality links…so it really suprised me that almost half of […]

Recently I fielded an emailed question from a reader as to which is better home for a blog: as part of the company web site (www.company.com/blog/) or as a separate domain (www.companyblog.com)?
I get this question often and see it mentioned in the forums as well.
There are many factors that influence whether your blog should be […]

High search engine rankings are important to most bloggers and website owners. To achieve those page one search placements, a combination of interesting and informative content along with many links to your blog are needed.
Let’s talk about links today. To be more specific, let’s discuss the often overlooked links to your blog or website’s internal […]

Recently I’ve spoke to a few SEO “experts” who all claim that the text link buying days are over and it is no longer feasible to buy quality inbound links to a site you’re trying to promote in the SERP’s. Well, this is a general view of the situation and I’m happy to say they […]

SEO for Firefox : SEO Extension from SEObook
Aaron Wall, no stranger to SEO oriented tools, has introduced a new SEO extension for Firefox from SEObook which may prove to be one of the most useful lightweight SEO and competitive research tools on the market.
SEObook’s extension, SEO for Firefox, was made public on July 4th and […]

PRWeb has announced today the launch of their SEO Wizard toolset to help users create and distribute optimized press releases.
“The SEO Wizard will guide members in structuring their press releases in a way that will give them optimal results within news and search engines. The idea of search engine optimization, or increasing a company’s value […]