At first when I started messing with link wheels I thought that you just made the link wheel and that was it, great rankings and move on. I even made a blog with posts I did for 8 months in advance. Well after the 8 months was up I was getting a whopping 4-5 UV per day from Google. Fail.
Of course I was wrong, because a link wheel is only a tool or a start. Its like your core. You need to link to your link wheel. In the game of SEO its about looking natural. If all of your links are pointing to your main site, Google will know that its not natural. However if you had a site that went viral and everyone linked to it cause it spread by word of mouth, then you would have links showing up all over web 2.0 properties. Read more on Why should I link to my link wheel?…
Filed under SEO Marketing by on Jan 11th, 2010. 1 Comment. 
If you could find out what competitors’ conversion rates are and you can estimate the traffic value to your competition? Surely the PPC pros could use that conversion data…
Well, it turns out you can get a pretty good idea about competitors’ conversion rates.
At SMX Advanced, Addie Connor shared the tip that you could bid for traffic to your competitors’ pages. Why do that? To find out their quality scores.
The catch is that such a technique won’t tell you what they’re converting at. You still can’t access their analytics.
Let’s think about this critically.
(I’m writing a little book on advanced search marketing (mostly SEO but some PPC too), and one of the main themes is that you can get really creative if you think logically and break things down into manageable pieces of logic.)
The argument we have is as follows.
We don’t control competitors’ pages. Therefore we don’t control what analytics code is on those pages. And if you don’t place your own analytics, on the page, you can’t read the reports!
Suppose we did control the pages. We could then place our code on them, right? And we could read the reports, right?
Now I’m going to share a little secret.
Don’t go sharing it with everyone, because this is really just an inner-circle thing among elite programmers.
…
The secret’s called “View Source.”
Right click, and select “view source,” to view your competitors’ html. Then duplicate your competitors’ page and host it yourself, with your own analytics embedded.
Caveats with finding competitors’ conversion rates in this way
1) For Trademark law reasons, you can’t duplicate competitors’ branding. This obviously affects conversion rate.
2) Similarly, you can’t use their domain name in the display URL (legally), or in the destination. This affects CTR and consequently conversion rate (since the mix of traffic is different).
3) This would be a hell of a lot of work for any sizeable ecommerce competitor. It’s easier to do this with simple landing pages or paths.
Filed under Web Advertising by on Jan 13th, 2010. 1 Comment.
In late October, Newsday, the Long Island daily that the Dolans bought for $650 million, put its web site, newsday.com, behind a pay wall. The paper was one of the first non-business newspapers to take the plunge by putting up a pay wall, so in media circles it has been followed with interest. Could its fate be a sign of what others, including The New York Times, might expect?
via After Three Months, Only 35 Subscriptions for Newsday’s Web Site | The New York Observer.
Filed under Internet Marketing by on Jan 26th, 2010. Comment.
It was the upstart rock star of the Internet in early 2009, roaring out of relative obscurity to become one of the most exposed — some would say overexposed — services on the Web.
But since the middle of last year, the number of Twitter users has flatlined.
Compete, a Web analytics firm, says the microblogging site's number of visitors hasn't changed much since June and that its roughly 22 million visitors in December was about 770,000 fewer than its highest number, which was in August.
Filed under Internet Marketing by on Jan 26th, 2010. 1 Comment.
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