Microsoft’s Bing search service will pull more information and tools from other Web sites as the company tries to distinguish itself as part of its challenge to market leader Google.
Traditionally, search engines from Google and others respond to users’ queries by offering links to other sites that Web surfers can go to for information.
Microsoft, whose search engine ranks third behind Google and Yahoo, has made changes aimed at answering people’s questions withoutsending them to an outside page. Microsoft will show on the results page more information on travel options, events and attractions in destination cities, in-depth weather reports, product details and even hospital reviews.
The software maker also improved the preview window that pops up when a user rolls the mouse over a link. Instead of just a text description, a smaller, thumbnail image of the Web site appears.
Filed under Search Engine News by on Nov 22nd, 2009. Comment. 
Internet marketing can certainly owe its increasing popularity to home-based marketers. This is one of the most renowned benefits of marketing online. Nowadays, people are looking for ways to earn money without leaving the comforts of their own home; and what better way to do that than to venture in online marketing. There are a lot of facets of online marketing that is wonderfully catered for the home-based marketer. And this immobile advantage carries further benefits to anyone planning to venture in the online world.
Flexibility
Since internet marketing provides home-based opportunities, you have the option to either rent an office space or turn a spare one in your house. But why should you rent a space when surely you have a space one in your home that can serve as your main office? Home-based offices don’t have to take up so much space. They can be as small as a closet or as big as a regular bedroom. This type of flexibility is truly a great advantage for home-based marketers.
Cost-effective
Read more on Advantages of Internet Marketing for Home-based Marketers…
Filed under Internet Marketing by on Nov 22nd, 2009. Comment.
NEW YORK (AdAge.com) — Bing has a long way to go to catch Google, but six months after the site’s launch, the numbers show it’s heading in the right direction. The question is: Will its gains last once the ubiquitous, $100 million TV and web advertising stops?
Microsoft’s search share was up to 9.9%, a record high, in October, according to ComScore. However, Google’s market share has also never been higher, at 65.4% in the U.S. that month. And both stole from Yahoo, whose share slid to 18%, from 20% last year. Yahoo’s slide means it and Microsoft combined still have less than 30% share, a figure that doesn’t bode well as they plan to merge their search businesses — with Bing powering Yahoo search — over the next two years.
Read more on Microsoft’s Bing Gets ‘Stickier,’ Grabs More Local Ad Dollars…
Filed under Web Advertising by on Nov 22nd, 2009. Comment.
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Filed under Internet Marketing by on Nov 22nd, 2009. Comment.
The Web Marketing Association judges will select the best email advertising campaign of 2009 in 86 industries as part of their 8th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at www.IACAward.org before the deadline of January 29, 2010.
“Email marketing is the workhorse of online marketing for many companies trying to maintain an ongoing relationship with customers and prospects,” said William Rice, president of the Web Marketing Association. “The creative used in an email marketing campaign has gone from text only to highly personalized ads targeting highly segmented lists. Each email advertisement and campaign will be judged on creativity, innovation, impact, design, copywriting, and use of the medium. The IAC Awards provides an opportunity to find out who is doing an outstanding job creating email advertising. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects their outstanding work”.
Read more on Best Email Advertising Campaign to Be Named by Web Marketing Association…
Filed under Web Advertising by on Nov 23rd, 2009. Comment.
Web search leader Google Inc said it is buying Silicon Valley display advertising technology startup Teracent, which expands its competition with display leader Yahoo Inc.
SAN FRANCISCO (Reuters) – Web search leader Google Inc said it is buying Silicon Valley display advertising technology startup Teracent, which expands its competition with display leader Yahoo Inc.
Online advertising is divided into search — usually text ads related to content on a Website — and display, such as banner ads that are often used as branding tools by corporations.
Filed under Search Engine News by on Nov 23rd, 2009. Comment.
Whether you’re a complete e-business newbie or you’re trying to improve sales and profitability after a year or so, you may be mistaking a good-seeming metric for something else. Namely, the traffic metric. Marketers new and old continue to be hung up on the traffic metric: if there are 100 consumers visiting my site daily that’s good enough. While 100 new consumers visiting is good, if only one or two of these are converting sales, it’s not so good.
by Kristina Knight
Which is why marketers need to stop focusing on traffic numbers and start focusing on conversions. Relative newcomer to the online marketing realm is Runa, a platform which helps etailers take traffic from ‘visits’ to ‘conversions’.
“The problem [etailers] are seeing is that the traffic is good but the traffic isn’t converting,” said Heather Dawson, Chief Customer Officer with Runa. “The actual conversion rate is very low so there is a tremendous need to help etailers convert the traffic coming to the site. We look at the conversion funnel. When you’re looking at conversions, you have to focus on product selection, customer experience and price. Price is an important level in the buying process; if you use price – whether it is through online couponing, free shipping or rewards – there are a number of different options.”
Read more on The difference between quality traffic and conversions – Ecommerce – BizReport…
Filed under Internet Marketing by on Nov 23rd, 2009. Comment.
Start Your Own Online Business Set For 4 Figures Before 2010
Have you started out to achieve something this year, but failed to
accomplish it?
… Did you wish you made a certain amount of money online?
… Or start an online business and make a steady income?
… Or release 3 – 4 products by the end of the year?
… Or carried out one of your ambitious projects online?
Can you honestly say to yourself you’ve done whatever it takes to
achieve them?
Filed under Internet Marketing by on Nov 24th, 2009. Comment.
I have been seeing reports of Google banning and disabling AdSense accounts due to using a Firefox plugin named Tamper Data. Tamper Data allows people to view and modify HTTP/HTTPS headers and post parameters, which can be helpful, but also used for evil.
The emails being sent to these publishers read:
During a recent review of your account, our specialists found that tamper data was used to modify the country listed in your account. Changing your address in this manner is a violation of our policy guidelines.
What appears is happening is that publishers are signing up using Tamper Data to fake their location. You can read why and how this is done at this blog and this one.
In summary, certain countries are not allowed to sign up for AdSense so people fake where they are from. I am not sure why people would use this technique when they are in an approved location, unless I am missing something?
You can read the dozens of threads about this at Google AdSense Help or a thread at WebmasterWorld.
Google Disabling AdSense Accounts For Using Tamper Data Firefox Plugin.
Filed under Search Engine News, Web Advertising by on Nov 27th, 2009. Comment.
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