User generated content, and more specifically user-generated internet video is exploding at a rapid rate. In less than a year, YouTube went from 0 to 20 million visitors per month. At this point, online marketers need to get serious about optimizing video.

So, I figured I’d write a post about optimizing Google Video.

Personally, I find the video search results not always relevant to what I’m searching for. That’s probably for at least two reasons. One, Google hasn’t perfected the algorithm for data retrieval regarding videos. Although, they do look at the metadata encoded within the video. And second, marketers aren’t as saavy in optimizing video as they are in optimizing websites.

So, here’s the basics of optimizing video.
When uploading your Google Video, include an optimized transcript that contains your keywords, and write a descriptive Title which contains your keywords. Then, tag your video accordingly with your chosen keywords. Basically, in Googlespeak…add a “label”.

After the upload, don’t forget to Rate your own video. I’m not sure if this is taken into effect for the search results, but it can certainly have an effect on users choosing your video to play, or Clickthough Rate.

BTW, one of my favorite Google videos is of Lions & Hyenas fighting over a kill in the serenghetti.

Optimizing Google Video

Originally from Shimon Sandler by Shimon Sandler