The Ad Network Model
Great post here by one of the more vocal and well-read venture capitalists in the blog community, Fred Wilson. He does a good job of starting to explain why it makes sense for an ad network to roll-up various web sites and parse out their inventory, as compared to a more traditional in-house sales model. As behavioral, contextual, profile, and related data contribute more and more to advertisers’ campaigns it makes more sense that the company selling and empowering those…
Originally from JohnDeMayo.com: Internet Advertising Insight by
