Many marketers make the case to use the intelligence learned in SEO to put into a PPC campaign. Such a strategy could be revising content on landing pages, changing title tags and description tags, long tail keywords, etc. Implementing these changes could have an effect on Quality Score, CTR, Avg CPC, Ranking, etc.

But, I say […]

SEOMoz Page Strength Tool : Replacing Google PageRank?
SEOMoz has put together a new tool which Rand & Co. feel can “replace the often inaccurate and infrequently updated Google PageRank score in the toolbar.” SEOMoz has consolidated various metrics used to judge site value, visibility and SEO strength into one easy to use tool which hopefully […]

Yahoo Search Index and Google PageRank Updates
The past 24 hours have been quite busy as far as search engine updates are concerned, with Google updating PageRank and Yahoo making some changes to its search engine index.
Yesterday evening webmasters began picking up some changes in Google PageRank with the little green bar on their Google Toolbars (for […]

A while back Thomas aka Twistermc, whipped up a handy tool for creating RSS subscription buttons to place on blogs. This makes it easy for the reader to subscribe to the blog using their favoriate RSS reader or aggregator. (See the buttons down the left side of this blog) This particular tool has been very […]

We all heard about Rocketboom selling its first ad spot on eBay, but do they have flat ad rates? They do, and the show’s producer Andrew Baron talks about advertising prospects of the show that was recently rocked by the departure of its star host (dated June 12, before Amanda’s leave).
Rocketboom’s Advertising Rates
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I’ve been amazed at my recent poll that shows that 46% of my readers that voted said that they never buy text links.  Now keep in mind, my blog is about 80% dedicated to “link building” topics….and yea, I do buy some under the radar quality links…so it really suprised me that almost half of […]

Recently I fielded an emailed question from a reader as to which is better home for a blog: as part of the company web site (www.company.com/blog/) or as a separate domain (www.companyblog.com)?
I get this question often and see it mentioned in the forums as well.
There are many factors that influence whether your blog should be […]

High search engine rankings are important to most bloggers and website owners. To achieve those page one search placements, a combination of interesting and informative content along with many links to your blog are needed.
Let’s talk about links today. To be more specific, let’s discuss the often overlooked links to your blog or website’s internal […]

Business Week has published today a very interesting article on the current trend several brands are following: advertising on social-networking sites. The idea is to look for new opportunities on in what’s known as user-generated content. Apparently the possibilities are huge, but the risks are also quite evident and worrying. For example, is the quality […]

User generated content, and more specifically user-generated internet video is exploding at a rapid rate. In less than a year, YouTube went from 0 to 20 million visitors per month. At this point, online marketers need to get serious about optimizing video.

So, I figured I’d write a post about optimizing Google Video.
Personally, I find the […]