Dave Child just wrote a nice article called "Ten Ways To Improve Your Website Conversion Rate"
My favorite is #8….just today I was looking at one of my clients "suprise redesigns" where they actually thought it was a good idea to make someone get an account in order to view the store….doah!!!
8. Don’t Waste Time
One of [...]

Dave Child’s Conversion Tips & William Slawski Content Planning.

Originally from Jim Boykin's Internet Marketing Blog by Jim

7 Good reasons you might want more content for your website.
Your homepage has lots of backlinks, but few words on it.(You’re loosing out on your most powerful page. It’s really hard to rank for phrases that don’t appear on the page.)
You’ve got 50,000 pages, but only 100 have more than 50 words on them [...]

7 Reasons why you should add more content to your website.

Originally from Jim Boykin's Internet Marketing Blog by Jim

John Scott wrote an interesting post called "Google’s Moral Superiority".
John certainly makes a point with a few picture searches.
http://images.google.cn/images?q=tiananmenCompare to:http://images.google.com/images?q=tiananmen
John also adds some strong words with:
That’s not evil?The fact that they can pretend it’s nothing more than a business decision is not only evil, it’s racist.
Read John’s whole post here.
document.write(“Add to Del.icio.us”) | [...]

Google – a touch of evil.

Originally from Jim Boykin's Internet Marketing Blog by Jim

Where we’ve been to where we’re going.
From 1999 to late 2002, the "We" in We Build Pages was Me, Myself, and I. During those day I also waited tables and worked for a few design companies as their "Internet Marketing Specialist". Those years were "lean" but I could always wait tables as many days a week [...]

To the Point of Profit Sharing – Advice?

Originally from Jim Boykin's Internet Marketing Blog by Jim

IncrediBILL always has a way with words, when I saw this title in my feedreader I couldn’t help but see what bill was saying when he said, "Google Dance Makes You Shit Your Pants".
Bill was reporting google rankings jumping all around, so I ran to check rankings using Digitialpoint’s ranking tool, and ya….we track about [...]

Is it a “Google Dance”? Seeing big shifts.

Originally from Jim Boykin's Internet Marketing Blog by Jim

“You can hide an object in the middle of other objects that are similar to it. It is very difficult to find a specific straw in a big haystack. Even though advertising always strives to stand out from its background and other advertisements, the advertising environment is visually very uniform. When there are enough individual elements that all want to stand out from their background and each other, they eventually all blend into one homogeneous whole.”
– Moving Pictures — Advertising, Traffic and Cityscape

Commentary: Advertising, Traffic and Cityscape

Originally from MIT Advertising Lab: future of advertising and advertising technology by Ilya Vedrashko

An interesting piece of trivia from NY Times: “Spam messages promoting pornography are 280 times as effective in getting recipients to click on them as messages advertising pharmacy drugs, which are the next most effective type of spam. ‘Successful spam is about impulse purchases,’ said Francis deSouza, a vice president at Symantec, which makes antivirus software. ‘Things like home mortgages have a lower success rate than things you’d buy on impulse. Things like Viagra, porn.’”

I have received 5,358 messages identified as spam by our mail server since January when I last cleaned my mailbox. Their combined weight is around 240MB.

Porn Spam Has 5.6% Click-Through Rate

Originally from MIT Advertising Lab: future of advertising and advertising technology by Ilya Vedrashko

image source

“CanWest MediaWorks VideoPlayer is a video player designed to play multimedia files on the latest generation of BlackBerry devices. It has the ability to receive and play high quality synchronized video and audio files using Sona Mobile’s technology. Initially, the VideoPlayer for BlackBerry® will be commercially available for RIM 8700 and 7130e devices. Going forward we expect that newer RIM devices will have increased processing power enabling them to take full advantage of the CanWest VideoPlayer capabilities.” See some first impressions here.

Earlier:
Columbia Pictures Promotes Movie With Blackberry Game
Reaching Business Audience Through Blackberries

Keywords: blackberry, advertising, multimedia, video, music

Sona Mobile Puts Video on Blackberry

Originally from MIT Advertising Lab: future of advertising and advertising technology by Ilya Vedrashko

List of Brands on MySpace

Originally from MIT Advertising Lab: future of advertising and advertising technology by Ilya Vedrashko

As noted previously on various yadda-yadda (and blogs naturally , google has announced they will start enabling demographic site targeting. See here. At first blush, I yawned at this announcement. This type of targeting, or way to aggregate sites into groups an advertiser might want to target based upon audience demographics, has been around since the invention of the ad network, more or less. It does however bring to the brain the important question: When will google allow behavioral targeting?…

Google headed towards the fringe of behavioral

Originally from JohnDeMayo.com: Internet Advertising Insight by john demayo